Kenya Leading Africa’s Travel and Tourism Growth
As Africa enters a new stage in tourism growth, new data from the World Travel & Tourism Council (WTTC) analyzed just how important Kenya is to the continent’s tourism growth.
New Economic Impact Research conducted with Oxford Economics found that travel and tourism contributed $12.7 billion to Kenya’s economy last year, representing 9.3% of its GDP and supporting 1.8 million jobs, about 8.3% of its total employment.
International visitor spending accounts for 52.4% of tourism expenditure, with 2.5 million international travelers visiting Kenya in 2025, up 5.6% year over year. Another strong metric for Kenya’s economy: international visitor spending exceeded outbound travel spending by $3.96 billion.